Red Bull Presents: ZELTRON V. ZOMBIES

Red Bull, a long-time client, put us in charge of all promotions and local marketing for this unique concert show. The result: a sold-out show and maximum energy.

The event, ZELTON V. ZOMBIES, was a unique concert organized by Miami native and underground Hip-Hop artist Denzel Curry. The show featured a sound-clash style performance with the rap group Flatbush Zombies from Flatbush, Brooklyn, and Denzel himself. The event also included amateur wrestlers as the opening act, making it the first of its kind in South Florida and in Hip-Hop in general. Red Bull was the client for this event, and it was crucial for the show to sell out and attract the right partners, influencers, and talent.

To promote the show, we used traditional street promotion tactics by partnering with a local streetwear clothing shop, Shoe Gallery, to take over their storefront in Downtown Miami. We also provided them with a Red Bull cooler for fans to enjoy. In addition, we collaborated with over 10 Miami influencers and promoters to spread the word on social media using the hashtag #ZELTRONVZOMBIES, which gained traction and resulted in a sold-out show four days before the doors opened.

We involved local Miami influencers, DJs, and socialites in the event, having them play a larger role as card girls in between the song battle rounds. The show garnered over 50K in online digital streams and achieved a sold-out status, indicating the success of our promotional efforts.