Foot Locker Tuned Air Campaign

Identifying influencers and culturally relevant innovators is key to organic marketing

At the root of all my work is a passion to keep authentic in my marketing efforts. Whatever product, event, or messaging - theres an autheitnc way to tap into your audeince and find a way to get your message across. In working with Footlocker, I cam on board to conceptualize the way that their TUNED AIR campaign came to life. By choosing the influencers who partocipated to roadmapping the locations we shot at, I was able to assemble a day of spaces that were visually interesting and also authentic to Miami’s rich cultural backround.