Deleon Tequilla Presents: Up To Something
In collaboration with Deleon and to bring to life their requested Western theme priorities for the quarter, my team created a concept we described as a “Western Hoedown In Miami.” Along with booking Major Lazer’s own Ape Drums and videotaping all of the DJ sets, we created an anticipated interactive event with a guestlist of over 900+ eager attendees all dressed in theme for our event.
We created custom cowboy hats for guests to rock along with Deleon bandanas the brand provided, we were able to execute the national strategy but incorpoate our own Miami twist. From marketing and promotion to local communitiy partners and vednors, it was a collaborative effort andone that brough Miami’s cretaive community to light.
