Heineken x VanDutch: The El Clásico Experience

we know influencers. we know what they like and want. so we came on board to help heineken build a campaign during el clasico that comprised of both talent, actors, producers, and social media influencers - the result is a banging hashtag and million + views on content in STRATEGY.

Our expertise is the “Social Media Influencer” - so we delivered packaged and organized for the day a guest list fit for a successful social media day time campaign. The goal was to take 35 influencers on 4 VanDutch boats to promote during Miami’s El Classico moment alongside the Marina Stadium’s re-building project.

To celebrate one of the most anticipated soccer matches to take place in the United States, Heineken & VanDutch provided Miami’s biggest influencers with a one-of-a-kind aquatic experience for El Clásico.

For four straight days leading to the culmination of the International Champions Cup soccer series, a custom-wrapped fleet of Heineken-branded VanDutch 55’s toured the waters of the Magic City.

Our company was hired to create a tailored guest list that would captivate our social audience as well as provide a great energy and visually stunning product.

Led by Miami-based tastemakers Norma Now (event producer), Raul Sanchez (Nightlife), Purple (Nightlife Promoter) and Derick G (Photographer/Videographer), the three-hour tours included a stop at Miami’s Marine Stadium and concluded at the River Yacht Club’s VanDutch Lounge, one of the city’s premiere waterfront hotspots. Celebrities Kaylin Garcia, French Montana and Dave East, among others, joined the tours throughout the program period.

On the day of the Barcelona vs. Real Madrid match, the Heineken VanDutch fleet gave VIPs premium transit to Hard Rock Stadium, circumventing gridlocked game traffic. Throughout the weekend, the experience was documented by photographers, allowing influencers to share striking photos, videos and drone shots of their El Clásico weekend with Heineken and VanDutch.

The El Clásico event series continued the Heineken VanDutch partnership, following the 2016 #SaveYourSeat campaign curated by marketing agency Team Epiphany, which helped lead to the $45 million bond to restore Miami Marine Stadium.