PUMA x ROLLING LOUD In-Store Activation

In anticipation of the rolling loud music festival, we created a unique in-store experience to prepare fans for the turn-up

Our client PUMA approached us about activating at Miami’s Rolling Loud Music Festival with one of their clothing account stores, SHOE GALLERY, as well as introducing their newly signed celebrity partnership with YBN CORDAE to the Miami market. 

GOAL: Create an interactive in-store event for all ages, showcasing the brand and the artist's style, hobbies, and brand, complete with a meet and greet opportunity for the artist.

DEMOGRAPHIC: Ages 16-25, Male, muti-cultural, Fans of Artist YBN CORDAE

FINISHED PRODUCT: We took the in-store experience to a new level by building a custom arcade with engraved product displays that highlighted the artist's personal hobbies as a video gamer. During the event, we gave away Festival Preparedness Kits, which included branded phone chargers, hand sanitizers, shoe wipes, and more, along with a ticket to the Rolling Loud festival. Additionally, we utilized the space next door to the store by taking over the neighboring Next Level Barbershop, adding branded PUMA touches, and offering free haircuts for the community all day, courtesy of YBN Cordae. The event concluded with the artist playing one-on-one video game matches with several fans, creating a unique experience for all attendees.