Another example of cost-efficient project management and production precision, this series exemplified how I balance creativity with strategy. I selected venues that aligned with both audience demographics and artist identity, leveraging budgets and experience to deliver an on-target, well-executed event strategy. The results spoke for themselves: sold-out shows, a line around the block in Los Angeles, and enormous success that secured another project for Complex with their client Verizon.

I loved experimenting with set design, activation curation, and the small details that make events feel both magical and intimate. Leading this 4-city series — Houston, Nashville, Atlanta, and Los Angeles — remains one of my proudest achievements.